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The majority of unsuccessful interviews can be traced to lack of preparation, not
lack of qualifications. If you have been invited for an interview, your potential
employer is already convinced that you are a qualified candidate. Your success will
be based on the following factors:
- The degree to which you demonstrate your knowledge of the company's business issues
and how you can positively impact those issues.
- The degree to which you demonstrate your compatibility with future colleagues.
- The degree to which you differentiate yourself from other qualified candidates.
Your ability to develop rapport and trust will be as important as competence, track
record and accomplishments. No matter how successful you may have been in reaching
the decision makers, or how qualified you may be, the people who present themselves
best usually get the job.
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